Agentic Ad Buying Takes Center Stage

Agentic ad buying is no longer a future trend, it's a current reality. At the recent Digiday Programmatic Marketing Summit, executives from brands like Duluth Trading Company and agencies such as Butler/Till shared their experiences with AI-powered ad buying. They're using AI agents not just for ad buying, but also for quality assurance processes. What this means for creators is that they need to be aware of how AI is changing the ad buying landscape. As AI agents become more prevalent, creators may need to adapt their content strategies to better align with these new buying methods. The summit also featured a live game show where attendees competed to use AI agents to win an ad deal, giving them hands-on experience with agentic ad buying. Source: Digiday (https://digiday.com/marketing/digiday-programmatic-marketing-summit-may-recap-how-marketers-are-navigating-agentic-ad-buying/)