Creators

AY Makun

Nigerian

Stand-up comedian and producer behind the AY Live brand and Nollywood films.

Aproko Doctor

Nigerian

Medical doctor turned health communicator with one of Africa's biggest health audiences.

Asake

Nigerian

Rapper-singer who fused Yoruba sound with Afrobeats to global success.

Ayra Starr

Nigerian

Mavin singer whose Rush put her at the front of new-school Afrobeats.

Basket Mouth

Nigerian

Pioneer of Nigerian stand-up and one of the most-touring African comedians.

Black Coffee

South African

Grammy-winning South African DJ and electronic music producer.

Blaqbonez

Nigerian

Chocolate City rapper whose self-promotion turned into actual hits.

Bonang Matheba

South African

South African media mogul, TV presenter, and brand entrepreneur.

Bovi

Nigerian

Stand-up comedian and producer behind Back to School and other Nigerian staples.

Brain Jotter

Nigerian

Comedian whose viral Gwo Gwo Ngwo run dominated Nigerian TikTok.

Bretman Rock

Filipino-American

Filipino-American beauty and lifestyle creator across YouTube and Instagram.

Broda Shaggi

Nigerian

Skit maker and Nollywood crossover whose street-savvy character connects.

Burna Boy

Nigerian

Grammy-winning Afrobeats megastar and African Giant.

CKay

Nigerian

Singer-producer whose Love Nwantiti became a global TikTok phenomenon.

Caspar Lee

South African-British

South African-British YouTuber turned tech investor and creator economy advocate.

Charli D’Amelio

TikTok dancer who became one of the platform’s defining stars.

Chef Dee

Nigerian

Cooking creator known for Nigerian comfort food on Instagram and TikTok.

Chiara Ferragni

Italian

Italian fashion influencer and entrepreneur who pioneered the blogger-to-brand pipeline.

Crazeclown

Nigerian

Doctor-turned-skit-maker whose family character set the template for Nigerian Instagram comedy.

Daniel Regha

Nigerian

Twitter critic and music commentator who turned candour into a following.

Davido

Nigerian

Afrobeats superstar and 001 of the new African music wave.

Diamond Platnumz

Tanzanian

Tanzanian Bongo Flava superstar and Wasafi Records founder.

Dimma Umeh

Nigerian

Beauty creator who built one of Nigeria's most polished long-form YouTube channels.

Don Jazzy

Nigerian

Producer and Mavin Records founder whose influence shaped two decades of Afrobeats.

Eleonora Pons

Venezuelan-American

One of the most-followed creators globally across TikTok and YouTube.

Elsa Majimbo

Kenyan

Kenyan comedian whose lockdown videos turned her into a global fashion darling.

Emanuella

Nigerian

Child star turned global comedy phenomenon from Mark Angel Comedy.

Emma Chamberlain

American

Lifestyle vlogger and podcaster credited with reshaping YouTube vlog culture.

Enioluwa

Nigerian

Lifestyle creator and lipgloss boy turned brand strategist.

Falz

Nigerian

Lawyer-rapper-actor whose social commentary cuts through entertainment.

Funke Akindele

Nigerian

Actor, director, and producer whose Nollywood box-office records bridged film and creator culture.

Genevieve Nnaji

Nigerian

Nollywood icon and director whose Lionheart broke ground for African film internationally.

Ghetto Kids

Ugandan

Ugandan dance group whose viral collaborations took African dance global.

Hilda Baci

Nigerian

Chef whose record-breaking cook-a-thon turned her into a continental figure.

Investor JP

Nigerian

Finance creator demystifying investing for young Nigerians.

Jackie Aina

Nigerian-American

Beauty creator who championed inclusivity and built one of YouTube's most influential beauty channels.

James Charles

American

Beauty creator whose YouTube channel redefined male beauty influencer culture.

Jay Shetty

British-Indian

Former monk turned motivational creator, podcaster, and bestselling author.

Joe Rogan

American

Host of The Joe Rogan Experience, one of the most-listened podcasts globally.

Johnny Drille

Nigerian

Folk-leaning Mavin singer whose acoustic sound stands apart from Afrobeats norms.

Juanpa Zurita

Mexican

Mexican creator, model, and actor who crossed from Vine to global brand ambassador.

KSI

British

British-Nigerian creator, boxer, and Sidemen co-founder.

Kai Cenat

American

Twitch streaming record-breaker who redefined live content for Gen Z.

Khaby Lame

Italian-Senegalese

Senegalese-Italian creator, the most-followed person on TikTok.

Khalid Al Ameri

Emirati

Emirati content creator known for cross-cultural storytelling and family content.

Korty EVA

Nigerian

Vlogger whose grounded, talky interviews reshaped Nigerian YouTube.

Lasisi Elenu

Nigerian

Pioneering Nigerian Instagram comedian known for facial filter rants.

Layi Wasabi

Nigerian

Lawyer-turned-comedian whose courtroom skits became a cultural reset.

Lilly Singh

Canadian-Indian

YouTube pioneer, comedian, and former late-night TV host known as Superwoman.

Lord Lamba

Nigerian

Skit maker known for absurdist relationship comedy.

Luisito Comunica

Mexican

Mexican travel and culture YouTuber with one of Latin America's largest audiences.

Machel Montano

Trinidadian

Soca king and Caribbean music icon who built a digital-first music brand.

Maraji

Nigerian

Skit comedian and actress whose family characters built a global audience.

Mark Angel

Nigerian

Comedian and producer behind Mark Angel Comedy and Emanuella.

Marques Brownlee

American

Tech reviewer widely considered the most influential voice in consumer technology.

Mercy Aigbe

Nigerian

Yoruba Nollywood actor and fashion entrepreneur with deep social media reach.

Mo Vlogs

Emirati

Dubai-based lifestyle YouTuber showcasing luxury and entrepreneurship.

Mr Eazi

Nigerian

Afrobeats artist and music-tech entrepreneur behind emPawa Africa.

Mr Macaroni

Nigerian

Comedian, actor, and activist behind the freaky freaky persona.

MrBeast

American

Most-subscribed individual YouTuber, redefining the economics of online video.

Nas Daily

Israeli-Palestinian

Travel creator known for one-minute videos that reached over a billion views.

Ninja

American

Streamer and Fortnite icon who helped take game streaming to the mainstream.

Nons Miraj

Nigerian

Skit maker who turned Igbo-coded comedy into a national export.

Odumodublvck

Nigerian

Rapper whose hard-edged sound became a Nigerian hip-hop reset.

Officer Woos

Nigerian

Skit-maker whose police character turns Nigerian street life into comedy.

Ola of Lagos

Nigerian

Street-interview creator whose man-on-the-road segments became reference points.

Olamide

Nigerian

Indigenous rap pioneer who built YBNL into one of Nigeria's most influential labels.

Patricia Bright

British-Nigerian

British-Nigerian beauty and lifestyle vlogger and entrepreneur.

PewDiePie

Swedish

Pioneering YouTuber, formerly the most-subscribed creator on the platform.

Phyna

Nigerian

BBNaija Level Up winner who turned reality TV fame into a content business.

Prajakta Koli

Indian

Indian YouTube star and actress known for relatable comedy content.

Real Warri Pikin

Nigerian

Comedian whose family content built one of Nigeria's most loyal audiences.

Rema

Nigerian

Afrobeats hitmaker behind Calm Down, the biggest African crossover of the era.

Sabinus

Nigerian

Skit-maker whose Mr Funny character became a cultural shorthand for bad luck.

Sarkodie

Ghanaian

Ghanaian rapper widely considered the best to ever do it from Ghana.

Sauti Sol

Kenyan

Kenyan Afro-pop band with continent-wide influence on contemporary African music.

Shatta Wale

Ghanaian

Ghanaian dancehall artist and one of West Africa’s biggest stage acts.

Stonebwoy

Ghanaian

Ghanaian dancehall and Afrobeats star, BHIM Nation founder.

Sydney Talker

Nigerian

Skit maker whose deadpan delivery built a multi-million following.

Taaooma

Nigerian

Comedian known for playing every character in her own household sketches.

Tacha

Nigerian

BBNaija alumna and influencer who turned reality fame into a media business.

Tayo Aina

Nigerian

Filmmaker and YouTuber whose city documentaries reframed African travel content.

Tems

Nigerian

Singer-songwriter whose voice became a defining sound of African music globally.

Tiwa Savage

Nigerian

Queen of Afrobeats and one of the genre's most influential female artists.

Toke Makinwa

Nigerian

Media personality, podcaster, and author from the YouTube generation.

Tomike

Nigerian

Media host and YouTuber known for celebrity interviews and family content.

Toyin Abraham

Nigerian

Nollywood actor and producer whose blockbusters put Yoruba cinema in the mainstream.

Trevor Noah

South African

South African comedian and former Daily Show host with a global comedy audience.

Trinity Guy

Nigerian

Comedian whose viral street prank format defined a generation of TikTok.

Tyla

South African

South African singer behind global crossover hit "Water".

Veekee James

Nigerian

Fashion designer turned Instagram creator whose wedding looks reshaped Nigerian bridal culture.

Whindersson Nunes

Brazilian

Brazil's most-subscribed individual YouTuber and stand-up comedian.

Wizkid

Nigerian

Afrobeats pioneer whose global reach reshaped the genre.

Wofai Fada

Nigerian

Actor and comedian whose dramatic skits draw millions on Instagram.

Yul Edochie

Nigerian

Nollywood actor whose film career and personal life both keep him in the headlines.

Zlatan

Nigerian

Rapper and dancer whose Zanku wave shaped a generation of Afrobeats clubs.

Zoe Sugg

British

British beauty vlogger, author, and one of YouTube's original lifestyle creators.

iJustine

American

Tech and lifestyle YouTuber and one of the platform's longest-running creators.