Brands Become Media Companies

Gap Inc recently announced the creation of a chief entertainment officer role, led by Pam Kaufman, to oversee its 'fashion-tainment' strategy. This move is part of a larger trend of brands creating their own original content for social media. David's Bridal also launched 'Breaking Bridal,' a series documenting nontraditional weddings. What this means for creators is that brands are now competing for attention in the same space, and creators must be prepared to adapt and collaborate with these new 'media companies.' As the lines between brands and media companies continue to blur, creators will need to be more strategic about the content they produce and the partnerships they form. Source: Modern Retail (https://www.modernretail.co/podcasts/why-every-brand-is-now-their-own-media-company-featuring-prince-street-pizza/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss)