Canva's Local Social Strategy

Canva, a massive global brand with over 265 million users across 190 countries, focuses on a local social media strategy. According to Lachlan Stewart, Social Lead at Canva, the company's social strategy is about being truly local, with real people and real stories from different markets. This approach has led to successful campaigns, such as partnering with UK reality star Gemma Collins. What this means for creators is that they should prioritize authenticity and local relevance in their social media campaigns. By doing so, they can drive cultural conversation and amplify their message. Canva's approach is to think local, start conversations, give social a seat at the table, experiment, match metrics to content types, and use social as a testing ground for large campaigns. Source: Hootsuite Blog(https://blog.hootsuite.com/social-media-campaign/)