Facebook Ads Targeting Guide

Facebook ads targeting lets you reach specific audiences based on demographics, interests, behaviors, and your own customer data. The platform offers four main approaches: Core audiences, Custom audiences, Lookalike audiences, and Advantage+ audiences. Advantage+ audience targeting uses Meta's AI to find high-converting audiences automatically, often lowering cost per conversion by double digits compared to manual targeting alone. What this means for creators is that they can now use first-party data like customer lists and Pixel data to precise target their audience, increasing the effectiveness of their ad campaigns. Layering multiple targeting criteria and using retargeting strategies consistently outperforms broad, single-dimension targeting for conversion-focused campaigns. With average ad prices rising 9% in 2025, better targeting means higher relevance scores, lower costs, and stronger ROI. Source: Hootsuite Blog (https://blog.hootsuite.com/facebook-ad-targeting/)