Google: AEO, GEO Still SEO

Google's new AI Search guide is shaking things up, stating that AEO and GEO are still essentially SEO. This means that site owners should focus on established search engine optimization strategies rather than getting caught up in newer, trendy tactics. The guide also names specific tactics that site owners can ignore, including llms.txt, chunking, and special schema. What this means for creators is that they should prioritize high-quality, relevant content and user experience, rather than trying to game the system with the latest fads. By focusing on these fundamentals, creators can improve their search engine rankings and reach their target audiences more effectively. Source: Search Engine Journal (https://www.searchenginejournal.com/googles-new-ai-search-guide-calls-aeo-and-geo-still-seo/575026/)