Google Analytics Adds AI Assistant

Google Analytics has introduced a new default channel group for recognized chatbot referrers like ChatGPT and Gemini. This means AI assistant traffic will be separated from referrals, giving creators a clearer picture of their website traffic. What this means for creators is that they can now better understand how users are interacting with their content, and make data-driven decisions to optimize their marketing strategies. Source: Search Engine Journal(https://www.searchenginejournal.com/google-analytics-adds-ai-assistant-as-default-channel-group/574974/)