Norway's Fay Wildhagen Is Taking The Independent Route For Next Album

LEAD WITH THE HUMAN ANGLE: Fay Wildhagen, a Norwegian singer, songwriter, and bandleader, is on the cusp of a new chapter in her music career. This move is significant, not just for her, but for the music industry as a whole. With her last album, Let's Keep It In The Family, now behind her, Wildhagen is looking to take a bold step into independent music distribution through the Orchard, on her own label. This marks a departure from her 10-year partnership with Warner Music Norway.

Fay Wildhagen has been in the music industry since she was 21, when she signed with Warner Music Norway. Her debut album, Snow, was released in 2015 and earned her a Spellemannprisen nomination. In 2018, her sophomore album, Borders, opened doors to critical acclaim and concerts across Europe. Her subsequent albums, Møtested, en hyllest til Anne Grete Preus and Family, have cemented her position as a talented Norwegian artist. Wildhagen's decision to go independent is not a hasty one; she has spent years honing her craft, learning from her experiences, and building a strong foundation in the industry.

Wildhagen's move to independent music distribution is part of a larger trend in the music industry. With the rise of streaming and the proliferation of digital platforms, artists are increasingly seeking more control over their music, distribution, and marketing. Wildhagen's decision to go independent is not just about creative freedom; it's also about financial viability. By cutting ties with Warner Music Norway, she can retain a larger share of her earnings and potentially create more lucrative business opportunities.

Wildhagen's next album, while still in the demo phase, is expected to showcase her unique blend of music styles and creative vision. Her decision to produce all 15 songs and instruments for Family, with the exception of the first single "Reason," demonstrates her dedication to her craft. Wildhagen's journey as an artist is evidence of her perseverance and passion for music. By taking the independent route, she is paving the way for other artists to follow in her footsteps, creating a more nuanced and dynamic music landscape.

As Wildhagen embarks on this new chapter in her music career, it will be interesting to see how her decision to go independent affects her creative output and business operations. With her experience and talent, she is poised to excel in this new landscape. With her next album on the horizon, fans can expect a continuation of Wildhagen's unique sound and style, but with a renewed sense of creative freedom and control.