Shein Buys Everlane

Shein is acquiring Everlane, a former direct-to-consumer brand known for its 'radical transparency'. This move could boost Shein's brand credibility in the US. Everlane built its brand around transparency, filming videos at its factories and publishing production costs on its website. What this means for creators is that they may see more opportunities for brand partnerships and collaborations with Shein, as the company looks to expand its marketplace ambitions. As Shein continues to grow, creators may need to consider how they can work with the company to reach new audiences. Source: Modern Retail(https://www.modernretail.co/marketing/marketplace-briefing-what-sheins-acquisition-of-everlane-could-mean-for-its-marketplace-ambitions/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss)