Starbucks Enters Wellness

Starbucks is pushing into the health and wellness space with new collaborations. The company is releasing a limited-edition weighted vest designed by Kahlana Barfield Brown, founder of KBB by Kahlana. The $22 vest features a dedicated pocket for Starbucks' bottled Coffee & Protein drinks and is designed to facilitate resistance movement with customizable weights. This move is part of Starbucks' goal to become a lifestyle destination. What this means for creators is that brands are looking for new ways to integrate their products into consumers' daily routines, particularly in the health and wellness space. Creators who focus on fitness and wellness may find opportunities to partner with brands like Starbucks to promote their products. Source: Modern Retail (https://www.modernretail.co/retailers/starbucks-pushes-into-health-and-wellness-with-new-collaborations/)