X Bets on AI for Ad Dollars

X is making a bold pitch to win ad dollars, leaning on AI and performance to lure in advertisers. The platform, formerly known as Twitter, has struggled to attract major brands since Elon Musk's acquisition in 2022. Despite rebranding and hiring advertising expert Linda Yaccarino as CEO, X has cycled through multiple ad product relaunches without gaining significant traction. What this means for creators is that X's success in attracting ad dollars could lead to more monetization opportunities, but the platform must first prove its value to advertisers. With the rise of AI-powered advertising, X's focus on performance could be a major selling point, but it remains to be seen whether the platform can deliver. Source: Digiday(https://digiday.com/marketing/pitch-deck-x-leans-on-ai-and-performance-in-a-bid-to-win-ad-dollars/)