Head of Growth & Performance Marketing (gn)
WGB GmbH
About this role
Our client is an established D2C brand with its own physical product, which predominantly does its business directly via its own online shop and now achieves double-digit million sales there.
The company continues to grow and professionalise, strengthened by financially strong shareholders who actively support the growth course.
For the further expansion of the direct business, we are looking for a leader for growth and performance marketing. The task You are responsible for the D2C and performance marketing business and play a key role in shaping the next growth phase:
Growth & D2C – responsibility for performance marketing, CRM and online sales, KPI-based management and with a clear impact on sales and profitability.
New customer acquisition & channels – Expanding acquisition via paid, SEO and social as well as testing and scaling new channels.
Shop & Conversion – further development of the online shop and customer journey along the relevant key figures.
Team & Control – Leading the marketing team and your service providers, in close cooperation with Operations and Logistics.
The role is deliberately designed for development: as the business grows, so does your area of responsibility. Your Profile Result & Ownership – responsibility for performance marketing and D2C growth that has grown over several years.
Own product & brand – experience in a company with own
Skills & tags
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