LinkedIn & Google Ads Manager (m/w/d), 100 % remote

Leadeffect GmbH, based in Hamburg, supports more than 70 IT companies as a long-term online marketing partner; mainly in the areas of web design, SEO, SEA, LinkedIn and email marketing.

Project description:

Are you the type who likes to work data-driven, is always up to date with the channels and not only implements, but strategically drives campaigns? With us, you take responsibility at the channel level: you plan, manage and optimise our customers' campaigns and develop suitable strategies in a targeted, performance-oriented and fully owned manner.

Tasks - Develop strategy for the customer at channel level - Google Ads & Linkedin Campaigns Define campaign goals and KPIs Keyword research (Google Ads) or target group targeting (Linkedin) Develop campaign structure, ad formats and ad copies Define bidding strategies (Google Ads) or design nurturing routes for leads (Linkedin) Plan and control budget distribution Monitoring, optimization and reporting Conversion tracking with the Google Tag Manager and Analytics Tracking Concepts for websites Creation of analytics reports User funnel and conversion optimization (conceptual, not development) Evaluation of user behavior on the website Conversion Optimization of landing pages and the website Landing Page Designs with tools such as Relume Optimization of the user Funnel with regard to conversions Further development of