Senior Brand Experience Manager (m/w/d) – WOLFSBLUT

Your tasks Become part of the WOLFSBLUT team WOLFSBLUT is Germany's leading premium dry food brand for dogs – with the mission to make species-appropriate and high-quality nutrition the standard.

As part of AlphaPet Ventures – aiming to become Europe's leading digital platform for pets – the brand is growing with clear ambitions: across D2C, retail and all relevant channels.

In this senior role, you are responsible for the strategic development of the brand – you think holistically about growth, brand and experience and translate business goals into clear, effective brand levers.

You provide orientation, set the strategic framework and ensure that WOLF BLOOD can be experienced across all touchpoints.

Growth & Channel Strategy:

You support the Brand Director in the growth agenda and develop a clear, data-based channel strategy across D2C, B2B/Retail and other touchpoints.

You translate sales and profitability targets into concrete strategic growth levers, identify opportunities in the funnel and, together with other departments, manage new customer growth and loyalty.

You develop personas, consumer journeys and experience principles – and ensure that the brand appears emotional, consistent and differentiating across all touchpoints.

You set the strategic framework for campaigns and brand experience.

Campaign strategy & implementation:

You are responsible for the n Therapists speak Different employee discounts - for humans and animals! Regular team, company and family & friends events Need a break? Relax in our social area , which is equipped with a kicker, or challenge your colleagues to a Mario Kart battle (or other Nintendo Switch game) on our cozy sofa landscape! Don't like warmed food? Is ordering food taking too long? In our office you have a high-quality, fully equipped kitchen at your disposal where you can swing the spoon or make great cakes! Coffee, cocoa, tea and other cool soft drinks such as water and juices as well as fresh fruit, smaller snacks and a bulging candy drawer are available to you free of charge EGYM Wellpass membership:

With our subsidised membership in the EGYM Wellpass, you get access to thousands of sports and wellness facilities – including gyms, swimming pools, climbing gyms, yoga and pilates studios as well as many other offers.

So you can flexibly do something for your fitness and well-being throughout Germany – in the way that best suits your everyday life! Access to modern AI tools:

We provide you with modern AI tools that help you work more efficiently, develop new ideas and further develop your skills in an ever-changing digital world.