(Senior) Creative Strategist (m/w/d)

paselo is a young, fast-growing company for high-quality supplementary feed for dogs.

Our mission: to sustainably promote the health and joie de vivre of dogs – with natural, laboratory-tested products that are scientifically sound and appreciated by pet owners.

In order to drive this growth in a structured way, we are looking for someone who does not manage creatives, but is responsible for them.

You know the difference between an ad that's pretty and one that buys.

You know why people click — and why they don't.

You've proven that your work makes money.

And you're not done with it.

What it's all about You're the creative mind behind our ads.

From the first hook to the finished performance analysis.

This is not a purely coordinating role.

You think strategically and implement it yourself.

You build funnels, not individual texts.

Funnel ownership tasks instead of individual texts.

You think in customer journeys — from the first impression to the purchase.

Landing Pages, Advertorials, Listicles, VSLs, Meta Ads, UGC scripts: you know what works on Meta, Google and Native, and why. VSL and video concepts.

You develop concepts and write scripts for meta and YouTube — hook-driven and tested, not guessed.

Briefings that work without you.

You write creative briefs that editors and UGC creators implement independently.

So clear that no one has to ask.

Performance reading, hypotheses