Senior SEA Manager (m/w/d)

They further develop our performance marketing and lead generation measures and, in particular, drive the marketing of actaOne - our data protection-compliant AI solution for companies and public administrations.

You plan, manage and optimise campaigns to attract qualified B2B leads and work closely with sales and marketing.

Your tasks Planning, controlling and optimising performance marketing campaigns to attract qualified B2B leads, in particular for actaOne - the data protection-compliant AI solution for companies and public administrations Development and implementation of lead generation measures along the digital customer journey Support and optimisation of relevant channels such as Google Ads, LinkedIn Ads, Meta Ads and other platforms Positioning and marketing of actaOne vis-à-vis relevant decision-makers from companies, authorities and public administrations Analysis of campaign performance based on relevant key figures such as conversion rate, cost per lead and lead quality Optimisation of landing pages, ads, target groups and conversion routes Development and further development of structured lead processes in close cooperation with sales to ensure efficient qualification and handover of potential actaOne customers Conduct tests to continuously improve campaign and lead performance Monitoring of market, competition and conversion processes