Senior SEA & Tracking Manager (m/w/d)

Remote | Full-time | From now on (hybrid possible: co-working in Munich/ office in Pöcking am Starnberger See)

the Tomorrow Education Group:

The Tomorrow Education Group is the leading qualification partner for the industries of tomorrow.

We offer tailor-made qualifications for future requirements and see education as the key to successfully shaping technological, ecological and demographic change in Europe.

Our focus is on the megatrends of digitisation, decarbonisation and demography in order to make adults fit for the challenges of tomorrow.

We are home to young, dynamic continuing education companies that are shaping the next generation of digital and tech talent in Germany, with a special commitment to career changers and low-skilled talent.

With over 500 employees in Germany and France, we create real career opportunities and actively shape the future of continuing education.

As a Senior SEA Manager, you'll be responsible for developing our Google Ads accounts across multiple educational brands and working on the levers that are critical to sustainable performance: campaign architecture, bidding strategies, conversion quality, and signal strength.

You understand the mechanics of modern Google Ads systems and know that campaign success today depends largely on the quality of the data that is fed back into the algorithms.

That's why you look at topics n, tests and cause-and-effect relationships instead of based on platform recommendations or best-practice lists.

Qualification At least 6 years of practical experience in setting up, managing and scaling Google Ads accounts Proven success in managing and optimising significant advertising budgets (ideally €500,000 + monthly budget) In-depth expertise in Google Search, Performance Max, Smart Bidding, Audience Strategies and Conversion Value Optimisation Several years of experience in lead generation business models with complex, multi-stage funnels and longer conversion cycles

in an in-house role within a growth-oriented company, scale-up or digital business model Proven experience in the development and implementation of growth strategies for performance-driven business models Strong analytical skills as well as the ability to translate complex contexts into concrete recommendations for action Tracking, Measurement & Data Infrastructure:

Proven experience in the independent conception, implementation and further development of cross-channel tracking architectures Very good knowledge of Google Tag Manager (Web & Server Side), Google Analytics 4 and Conversion Tracking across various advertising platforms

with server-side tracking, Consent Mode, Enhanced Conversions, Conversion APIs and First-Party Data Strategies

with offline conversion