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Alliance-backed Daya expands beyond stablecoins with tokenised US stock trading

In the sweltering heat of Lagos, where the sounds of haggling traders and the smell of street food fill the air, a quiet revolution is unfolding in the fintech space. Daya, a Nigerian startup that has been building stablecoin-powered payment infrastructure for African businesses, has taken a bold step into the unknown by launching tokenised stocks for users to buy and sell digital versions of US stocks on the blockchain. It's a move that reflects the growing ambitions of Nigerian fintechs to broaden the use of blockchain beyond digital currencies and into traditional finance.
Tokenised stocks, which are becoming increasingly popular in Nigeria's crypto sector, offer a new revenue stream for companies that have built their businesses around stablecoins and cryptocurrency trading. For retail investors, they provide fractional access to global financial markets without relying on conventional brokerages. The beauty of tokenisation lies in its ability to make traditional financial assets more accessible to the masses. As Paul Joe, Daya's co-founder, explained in an emailed response to TechCabal, "Tokenised stocks are going to do to US stocks what stablecoins did to US dollars: make them more accessible." The implication is clear: with tokenisation, the barriers to entry for global financial markets are being dismantled, and the possibilities for wealth creation are expanding.
Daya's foray into tokenised stocks is not a solo effort. The startup has partnered with Ondo Global Markets (BVI) Limited, a token issuer backed by US-based Ondo Finance, to issue its tokenised stocks. This partnership reflects the growing recognition that the infrastructure providers and fund managers powering the tokenisation ecosystem will capture a significant share of the market. The market for tokenised financial assets could reach $2 trillion by 2030, excluding cryptocurrencies and stablecoins, according to consulting firm McKinsey. Daya's partnership with Ondo Global Markets positions it to tap into this growing market and supply the rails and underlying assets that fintech platforms distribute.
Daya's expansion into tokenised US stock trading marks a significant milestone in the evolution of Nigerian fintech. It reflects the growing ambition of startups to leverage blockchain technology to create new financial products and services that cater to the needs of African businesses and individuals. As the market for tokenised financial assets continues to grow, it is likely that we will see more fintechs follow in Daya's footsteps, experimenting with new financial products and services that are tailored to the needs of the African market.
The implications of Daya's move into tokenised stocks are far-reaching. By making traditional financial assets more accessible to the masses, tokenisation has the potential to democratise access to global financial markets and create new opportunities for wealth creation. As the market for tokenised financial assets continues to grow, it is likely that we will see a significant increase in the number of retail investors participating in global financial markets. This, in turn, could have a positive impact on economic development in Nigeria and other African countries, as more individuals and businesses gain access to the capital they need to grow and thrive.
As Daya's tokenised stocks platform goes live, it marks the beginning of a new era in global wealth creation. The possibilities for growth and innovation are vast, and the potential for impact is significant. As we look to the future, one thing is clear: the revolution in fintech is far from over, and Nigerian startups like Daya are at the forefront of this revolution, pushing the boundaries of what is possible and creating new opportunities for wealth creation in the process.
With over 400 US-listed stocks and ETFs available on the platform, including shares in Nvidia and Tesla, as well as the S&P 500 ETF, Daya's tokenised stocks platform is set to disrupt the traditional financial landscape and create new opportunities for retail investors. The implications of this move are far-reaching, and the potential for impact is significant. As we look to the future, it is clear that the revolution in fintech is far from over, and Nigerian startups like Daya are at the forefront of this revolution, pushing the boundaries of what is possible and creating new opportunities for wealth creation in the process.


