Dragons' Den stars 'making £13,000,000 a year' after Touker Suleyman tore them down

In a small corner of the BBC's studios, a moment of skepticism by Touker Suleyman has now come to define the extraordinary trajectory of pet health brand Omni Pet. Dr. Guy Sandelowsky and Shiv Sivakumar, the duo behind the company, had just secured a £11,000,000 investment from Deborah Meaden and Steven Bartlett on the show Dragons' Den in February 2025. The investment not only provided the much-needed capital but also brought a level of validation that the business desperately craved. Fast forward to now, and the company boasts an astonishing £13,000,000 of annualised revenue.

It's easy to forget that Dragons' Den is not just a show about investing; it's a platform that can catapult businesses into the stratosphere. For Dr. Sandelowsky and Shiv Sivakumar, the exposure was invaluable. As they so aptly put it, "we know the power of a programme like Dragon's Den, and it really helped bring our mission to millions of people across the country." With that exposure came the opportunity to connect with a wider audience and bring their unique approach to the pet food industry to the forefront. But it wasn't an easy ride; the duo faced skepticism from Touker Suleyman and Peter Jones, who questioned their approach and valuation.

The success of Omni Pet is evidence of the power of perseverance and validation through results. Despite the initial doubts, the company has gone on to welcome hundreds of thousands of new customers, adding significantly to their revenue stream. The numbers are staggering: with £8.4 million in sales for 2025 and over 100,000 new customers, it's clear that the Dragons' Den investment was a shrewd move. As Guy Sandelowsky noted, "as founders, you're always taking a risk. Even if you believe in your idea, when respected business figures question your valuation, it inevitably creates moments of self-doubt." However, since the show aired, those doubts have been replaced with a sense of validation and a renewed focus on growth.

The story of Omni Pet serves as a reminder that success often lies in the face of adversity. For Dr. Sandelowsky and Shiv Sivakumar, the skepticism they faced from Touker Suleyman and Peter Jones has become a defining moment in their journey. It's evidence of their resilience and determination that they were able to bounce back from the initial doubts and emerge stronger and more successful. As a writer, it's clear to me that this is a story that will resonate with entrepreneurs and business leaders everywhere, a reminder that even in the face of skepticism, success is always within reach.

• February 2025: Dr. Guy Sandelowsky and Shiv Sivakumar secure a £11,000,000 investment from Deborah Meaden and Steven Bartlett on Dragons' Den.
• 2025: Omni Pet welcomes over 100,000 new customers and achieves £8.4 million in sales.
• Present day: The company boasts £13,000,000 of annualised revenue.

As I reflect on the story of Omni Pet, I'm reminded of the power of resilience and determination in the face of adversity. For Dr. Sandelowsky and Shiv Sivakumar, the skepticism they faced from Touker Suleyman has become a defining moment in their journey, and it's evidence of their character that they were able to bounce back and emerge stronger and more successful. As the business landscape continues to evolve, it's stories like this that will inspire and motivate entrepreneurs and business leaders to pursue their dreams, no matter what obstacles they may face.