PAU School of Media And Communications Sets to Hold Stakeholder Relations and Media Management Programme

As Tomi Adesanya, a seasoned public relations practitioner, will tell you, reputation is not something you build overnight. It's a carefully crafted mosaic of relationships, communication, and credibility. When the going gets tough, it's not just about saying the right thing; it's about having a solid foundation to draw from. This is precisely what the Stakeholder Relations and Media Management Programme at the School of Media and Communication, Pan-Atlantic University (PAU) aims to provide, a strategic framework for professionals like Tomi to navigate the complexities of reputation management in today's fast-paced environment.

The programme, scheduled to take place from October 14, 17, 2026, at PAU's Ibeju-Lekki campus in Lagos, is designed to equip professionals with the practical tools and communication skills required to engage stakeholders effectively. According to the programme's curriculum, participants will learn how to design and implement effective stakeholder engagement strategies, build and sustain relationships with diverse stakeholder groups, and prepare for media interviews, press briefings, and public engagements. Social media can either make or break a brand's reputation, these skills are more critical than ever.

The programme is tailored for professionals responsible for shaping organisational relationships, communication, and reputation, including corporate affairs professionals, corporate communications and public relations practitioners, special assistants and media advisers, chief press secretaries, information officers, relationship managers, marketing and brand professionals, and government communication officers. The common thread among these professionals is their role in maintaining the delicate balance between organisational interests and public perception. By participating in this programme, they will gain a deeper understanding of the business case for stakeholder relations and media management, and how these functions can be leveraged to drive organisational success.

The programme's emphasis on reputation as a strategic asset is particularly noteworthy. As Niyi Adu, a seasoned corporate communications expert, once said, "Reputation is the ultimate intangible asset for any organisation." By equipping professionals with the knowledge and skills required to manage reputation effectively, the programme is helping organisations to protect their most valuable asset, their reputation. This is especially important in today's complex communication environment, where a single misstep can have far-reaching consequences.

Ultimately, the programme's goal is to help organisations strengthen their trust with stakeholders, both internal and external. By communicating effectively, managing media interactions with clarity and confidence, and protecting brand equity through strategic public communication, organisations can build a reputation that is built to last. As the programme's organisers so aptly put it, "Communication shapes perception. Relationships sustain trust. Together, they define reputation." With this programme, organisations can take a proactive approach to reputation management, and reap the rewards of a strong, trusted reputation.

With the programme fee set at N410,000, organisations and professionals can now take the first step towards building a reputation that is built to last. Join the conversation on stakeholder relations and media management, and discover how you can leverage these functions to drive organisational success.