TikTok Shop Drives 66% Sales Growth

TikTok Shop is driving rapid growth for small businesses, with US small businesses increasing sales by 66% in 2025 compared to the previous year. This growth is significant, especially as bigger brands swarm the platform. TikTok Shop now has over 215,000 small businesses actively selling on the platform in the US, up 25% year over year. What this means for creators is that TikTok Shop is becoming an essential platform for small businesses to reach new customers and increase sales. The platform's ability to attract and support small businesses will be crucial for its long-term success. Source: Modern Retail (https://www.modernretail.co/operations/tiktok-shop-says-sales-from-u-s-small-businesses-climbed-66-in-2025/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss)