What we know so far about Samsung Galaxy Glasses

As we speak, tech enthusiasts in the UK and beyond are eagerly awaiting the unveiling of Samsung's first pair of smart glasses, codenamed Jinju and set to be launched at Galaxy Unpacked on July 22, 2026, in London. This is not just another product launch; it signals a major shift in the smart glasses market, where Meta currently holds a whopping 82% of global shipments. For Samsung, this marks a significant foray into a new product category, and we'll be exploring what this means for consumers and the tech industry at large.

The smart glasses market is already dominated by Meta, and Counterpoint Research has revealed that Meta's share of global shipments rose to 82% in the second half of 2025. This puts Samsung in a tough spot, especially considering that its previous Android XR device, the Galaxy XR headset, launched at a whopping $1,799. Can Samsung's upcoming smart glasses, set to be priced in the US, compete with Meta's offerings?

Samsung's collaboration with Gentle Monster and Warby Parker could be a turning point. These eyewear brands have already carved out a niche in the market, and their partnership with Samsung might just give the company the edge it needs to compete with Meta. But what does this mean for consumers? Will Samsung's smart glasses be a more affordable option, or will they be priced similarly to Meta's offerings?

Samsung is expected to unveil the smart glasses at Galaxy Unpacked on July 22, 2026, in London, but the company has yet to confirm this date. Seoul Economic Daily, a South Korean outlet with a strong track record on past Samsung announcements, has reported that the event will also introduce the Galaxy Z Fold 8, Galaxy Z Flip 8, Galaxy Z Fold 8 Wide, and Galaxy Watch 9 series. This raises questions about the timing of the smart glasses' release, with some reports suggesting that they might not be available for purchase right away.

Samsung has reportedly been working on a display model for the smart glasses, and we can expect a sneak peek at what's next. But what does this mean for consumers? Will the display model give us a glimpse into the final product, or will it be a separate entity altogether?

With the smart glasses market already dominated by Meta, it's hard to say whether Samsung's offerings will be worth the investment. But what we do know is that the company's partnership with Gentle Monster and Warby Parker could be a major selling point. As we await the official launch, one thing is certain: the smart glasses revolution is coming, and it's going to be a wild ride.

As we count down to the July 22 launch, we can expect Samsung's smart glasses to make a significant impact on the market. Will they be able to compete with Meta's offerings?