dripviewz

Brazil gives parents social media controls for their kids. Should the US?

Published 28 July 2026

California is leading on kids’ data privacy in the U.S. but still lags internationally.

The Brazilian law is significant because it recognizes the importance of parental involvement in protecting children's online safety. By giving parents more control over their children's online activities, the law aims to reduce the risks associated with online activity, such as cyberbullying, online harassment, and exposure to inappropriate content. The law also highlights the need for social media companies to take greater responsibility for protecting children's online safety, including by implementing robust age verification measures and providing parents with more information about their children's online activities.

The issue of children's online safety has significant economic implications, particularly for social media companies that rely on advertising revenue. According to recent estimates, the global social media advertising market is projected to reach $146 billion by 2025, with a significant portion of this revenue coming from advertising targeted at children and young people. However, as concerns about children's online safety continue to grow, social media companies may face increasing pressure to prioritize safety over profits. For example, some companies may need to invest in more robust age verification measures, which could increase their costs and reduce their revenue.

Some key statistics that highlight the economic implications of children's online safety include:
* 70% of parents are concerned about their children's online safety
* 60% of children have experienced online harassment or bullying
* 50% of social media companies do not have robust age verification measures in place

The debate about children's online safety is part of a broader conversation about the need for greater regulation of social media companies and the importance of protecting consumers' online privacy. As one expert noted, "the issue of children's online safety is not just about protecting children, but also about protecting society as a whole from the potential harms of online activity." The Brazilian law is significant because it highlights the need for governments to take a more proactive role in regulating social media companies and protecting consumers' online safety.

> "The internet is a powerful tool that can be used for good or ill, and it is up to us to ensure that it is used in a way that promotes the well-being and safety of all users, particularly children."
>
> The need for greater regulation of social media companies is clear, and governments around the world must take action to protect consumers' online safety and promote a safer and more responsible online environment.

As the debate about children's online safety continues to evolve, it is likely that we will see more countries following Brazil's lead and implementing laws that give parents more control over their children's online activities. In the US, California is likely to remain at the forefront of efforts to regulate social media companies and protect children's online safety, but other states may also begin to take action. As one expert noted, "the issue of children's online safety is not going away, and it is up to governments, social media companies, and parents to work together to create a safer and more responsible online environment for all users."

The Brazilian law is a significant step forward in protecting children's online safety, and it highlights the need for social media companies to take greater responsibility for protecting young people online. As the debate about children's online safety continues to evolve, it is likely that we will see more countries implementing laws that give parents more control over their children's online activities, and social media companies will need to adapt to these changing regulatory requirements. Ultimately, the goal should be to create a safer and more responsible online environment that promotes the well-being and safety of all users, particularly children.

Related deep dives

Get Featured

Are you a creator? Submit your profile and get featured on dripviewz.

Share with a creator