Content Manager (m/w/d) - Teilzeit
Ecoturn GmbH
About this role
Elektrovorteil is one of the leading platforms in the German GHG quota market.
We enable electric car drivers to submit their GHG premium quickly and easily – completely digitally.
Our goal: sustainable growth through strong content, clear messages and a consistent brand presence.
You are responsible for the entire content area at Elektrovorteil – from strategic planning to implementation.
You think in terms of target groups, channels and formats, understand how organic visibility is created and know which content really appeals to people.
You work closely with the management and performance marketing.
Tasks Content & Editing Planning, creation and maintenance of content for website, blog and landing pages Development of an editorial calendar and consistent content structures Preparation of complex topics (GHG quota, e-mobility, subsidies) into understandable, target group-oriented content SEO & GEO keyword research and content optimization of existing and new pages Technical SEO basic understanding: meta-data, internal linking, page structure Observation and adaptation to developments in the field of Generative Engine Optimization (GEO) – Preparing content for AI-based search responses (e.g.
Google AI Overviews, ChatGPT Search) Social media support and further development of social media channels (organic) Development of channel-specific formats and imagery Community interaction and monitoring
Skills & tags
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