Performance Marketing Manager B2B (m/w/d), 100 % remote

Leadeffect GmbH, based in Hamburg, supports more than 70 IT companies as a long-term online marketing partner; mainly in the areas of web design, SEO, SEA, LinkedIn and email marketing.

Project description:

Are you the type who likes to work data-driven, is always up to date with the channels and not only implements, but strategically drives campaigns? With us, you take responsibility at the channel level: you plan, manage and optimise our customers' campaigns and develop suitable strategies in a targeted, performance-oriented and fully owned manner.

Tasks Your tasks:

Develop a strategy for the customer at the channel level Google Ads Campaigns SEA Keyword analyses Plan, set up, optimise and evaluate sea Campaigns Write ad copies Create reports Plan and set up Linkedin Campaigns Monitoring and optimisation, nurturing reporting and evaluations Conversion tracking with the Google Tag Manager and Analytics Tracking Concepts for websites Creation of analytics reports User funnel and conversion optimisation (conceptual, no development) Evaluation of user behaviour on the website Conversion Optimisation of landing pages and the website Landing Page Designs Optimisation of the user Funnels with regard to conversions Email Outreach Design of e-mails/sequences with Apollo or similar tools Optimisation and evaluation Further development of channels New