International Festival Forum Conference to Land in L.A. for North American Debut

The quiet revolution in the festival industry is about to get loud in Los Angeles. For years, International Live Music Conference (ILMC) has been hosting the International Festival Forum (IFF) in London, creating a space where festival organizers and booking agencies can connect and do business more effectively. Now, IFF is making its North American debut from September 14-16 at The London West Hollywood, and the stakes are high for those in the festival business.

C3 Presents promoter Huston Powell, the man behind the lineups for Lollapalooza and its international editions, as well as Governors Ball in Queens, N.Y., will be in conversation at IFF LA. Powell's expertise in curating the perfect festival lineup is unparalleled, and he's a hot ticket for this year's conference. With the festival headliner shortage being a major talking point in the industry, Powell's insights will be crucial in shaping the future of festival lineups.

The festival season in 2026 is shaping up to be a hotbed of competition, with talent buying being a major challenge for festival organizers. With the rise of social media influencers, the traditional model of talent buying is being turned on its head. Who are the key players in this new landscape, and how can festival organizers stay ahead of the curve? IFF LA will provide a platform for industry professionals to discuss and debate the latest trends and strategies in talent buying.

IFF LA is being produced in partnership with We Group, and the list of participating organizations is a who's who of the festival industry. Live Nation, AEG Presents, Fever, Front Gate Tickets, CAA, UTA, IAG, WME, and The Team will all be in attendance, making IFF LA the go-to event for festival professionals. With such a strong mix of delegates, the networking opportunities are endless, and the cutting-edge programming promises to deliver valuable insights and knowledge.

The festival industry is evolving, and it's not just about the music anymore. IFF LA will explore the modern insurance and risk management strategies being adopted by festival organizers, as well as the changing nature of live experiences. From community engagement to cultural relevance, the festival industry is adapting to the changing needs of its audience. IFF LA will provide a platform for industry professionals to discuss and debate the latest trends and strategies in live experiences.

As the festival industry continues to grow and evolve, IFF LA is poised to be a major player in shaping the future of live events. With a strong lineup of speakers and a diverse range of topics, this year's conference promises to deliver valuable insights and knowledge to festival professionals. And with the North American debut of IFF, the stakes are high for those in the industry. It's time to pay attention to the quiet revolution in the festival industry, and IFF LA is the place to be.

IFF LA will be a turning point for the festival industry in North America, and it's not just about the music anymore. The conference promises to deliver valuable insights and knowledge to festival professionals, and with a strong lineup of speakers and a diverse range of topics, it's an event not to be missed.