Samsung Galaxy Z Fold 8 Ultra and Fold 8: Full breakdown before launch

Meet Samsung, the South Korean tech giant, about to make a notable step in London on July 22, 2026. The stakes are high, as they're launching not one, but two new book-style foldables, the Galaxy Z Fold 8 Ultra and the Galaxy Z Fold 8, at the same event. What makes this launch particularly interesting is the timing: it gives Samsung a two-month window in the market before Apple releases its highly-anticipated iPhone Fold, expected to hit shelves in September 2026.

For tech enthusiasts like **Nelson, ** who's been following the development of foldables, this launch is a big deal. Nelson has been waiting for a foldable phone that meets his needs, and Samsung's new offerings might just be the ticket. But will these devices be enough to sway buyers away from Apple's upcoming iPhone Fold? That's what Samsung is counting on.

The Galaxy Z Fold 8 Ultra is the more familiar of the two devices, building on the success of its predecessor, the Z Fold 7. With a bigger battery, faster charging, and upgraded cameras, this phone is designed to be the go-to foldable for power users. Samsung is touting its ability to deliver a longer-lasting battery life, perfect for those who want to use their phone all day without needing to recharge. But how does it compare to the new Galaxy Z Fold 8?

The Galaxy Z Fold 8 is an entirely new shape, shorter and wider, with a 4:3 inner display that's more akin to a small tablet than a traditional phone. This new design is aimed at users who want a more immersive experience, but are not necessarily looking for a traditional phone. Android Police has reported that this device will be priced lower than the Fold 8 Ultra, making it a more accessible option for those on a budget.

With Apple's iPhone Fold expected to launch in September 2026, Samsung has a two-month window to make its presence known in the market. Mark Gurman, a Bloomberg reporter, has stated that the iPhone Fold will start at a staggering $2,000 in the US, with a projected price landing between $2,000 and $2,500. Analyst Ming-Chi Kuo estimates that Apple will ship 3 to 5 million units in its first year. Samsung's goal is to make both its devices appealing to buyers before Apple's phone hits the shelves.

Samsung's decision to launch in London, one of Apple's strongest premium markets, is seen as a direct entry into the competition. With the iPhone Fold expected to be priced out of reach for many, Samsung's devices might just appeal to those looking for a more affordable premium option. Korea Economic TV was the first to report the date of the event, and since then, several other outlets have confirmed it.

Samsung's decision to launch in London is a notable step, but it's not without risks. By entering Apple's territory, Samsung is putting itself in direct competition with one of its biggest rivals. But if Samsung can execute its plan effectively, it might just find itself ahead of the game.

The stakes are high, and Samsung's reputation is on the line. Can they make the most of this two-month head start and outdo Apple's iPhone Fold? Only the market will tell.