UK's no. 1 mobile game lets you be prime minister and sees how long you can last

Benjamin Brewis, the solo developer behind the hit mobile game No. 10: Full Confidence, might have created a game that lets players become prime minister, but he's no politician. Brewis's game is a satirical take on the British government, where players must balance the demands of various factions to stay in power. The game's success is not just a reflection of Brewis's skill as a developer, but also evidence of the public's fascination with politics.

In the real world, British prime ministers have been coming and going at an alarming rate. Since Tony Blair's 10-year tenure from 1997 to 2007, no prime minister has managed to stay in power for more than six years. David Cameron's six-year stint from 2010 to 2016 is the longest recent example, while Liz Truss's 50-day reign in 2022 is a stark reminder of the challenges facing modern politicians. In contrast, players of No. 10: Full Confidence can last an average of 2 years and 11 months, with some even managing to stay in power for over a decade.

Benjamin Brewis might not have planned it this way, but the game's release in May coincided with Sir Keir Starmer's announcement that he would be stepping down as prime minister. This timing has contributed to the game's success, as players are eager to take on the challenges of being prime minister in the midst of turmoil in Westminster. As Brewis himself notes, the game's popularity can be attributed to its "excellent if accidental timing."

In No. 10: Full Confidence, players must navigate the complex web of alliances and rivalries between the Cabinet, backbenchers, the media, and the general public. It's a delicate balancing act, as decisions that curry favor with one group will inevitably alienate another. For example, responding to MPs missing a crucial vote because they were playing cards with a trade delegation might earn you approval from the media, but at the cost of disapproval from the public. It's a game that requires a deep understanding of the intricacies of British politics, and one that will test even the most seasoned player's mettle.

While the average player lasts around 2 years and 11 months, some have managed to stay in power for over a decade. Tony Blair's 10-year tenure is the holy grail for players, and one that many will strive to emulate. With the right combination of decisions and a healthy dose of luck, it's possible to outlast even the most recent prime ministers and join the ranks of the game's high scorers.

No. 10: Full Confidence is more than just a game - it's a reflection of the public's fascination with politics. As the game continues to gain popularity, it's clear that players will keep coming back for more. Whether it's the thrill of outlasting a prime minister or the satisfaction of making tough decisions in a chaotic world, the game has tapped into something deeper. As the game's popularity continues to grow, it's clear that the people will keep playing - and trying to become prime minister - for a long time to come.