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Why raising $50,000 may be harder than $10 million
The Great Conundrum of African Capital African businesses are facing a peculiar reality: finding investors willing to part with $50,000 can be more challenging than securing $10 million.

African businesses are facing a peculiar reality: finding investors willing to part with $50,000 can be more challenging than securing $10 million. This is according to Francis Nasionba, founder of Raising Capital, an investment advisory firm in Nairobi. It seems counterintuitive, as smaller investments should come with lower risk. Yet, Nasionba argues that this is precisely the problem - the hardest cheque to raise in African business today.
Nasionba has observed that raising funds between $1 million and $3 million is essentially a death zone for African businesses. Below $50,000, there are various sources of capital, including grants, family, friends, and banks. However, once you cross the threshold of $500,000, the pool of potential investors shrinks dramatically. This is a critical issue, as many African companies need modest capital to expand, digitize, or hire more staff. They're not seeking tens of millions, but rather a more manageable sum to grow their businesses.
Africa has become adept at attracting global investment capital, with venture funds, private equity firms, and development finance institutions overseeing billions of dollars for African businesses. Institutional investors are pouring money into venture-scale opportunities and large projects that can justify their attention. However, this has created a vacuum for businesses that have outgrown their early stages but haven't yet reached the scale to attract institutional investment. Nasionba's firm sits at the intersection of entrepreneurs seeking capital and investors seeking opportunities, highlighting the disconnect between the two.
The consequence of this disparity is that Africa has become remarkably good at financing the two extremes - microfinance for small businesses and institutional investment for large-scale ventures. But what about the entrepreneurs in between? The ones who need $100,000 to expand production or open a new clinic? They're often left without a clear path to secure funding. This is not a lack of capital, but rather a mismatch between the types of businesses that can access funds and those that need them most.
Africa's capital market is characterized by two extremes, leaving a significant gap in the middle. This is a challenge that requires attention from investors, policymakers, and entrepreneurs themselves. It's a paradox that needs to be addressed - why is it harder to find investors for $50,000 than for $10 million? The answer lies in the way capital is allocated across the continent, favoring the extremes and neglecting the critical middle ground.
As African businesses continue to grow, it's essential to bridge this gap. This requires a more nuanced understanding of the capital needs of African businesses and a willingness to invest in the middle ground. By doing so, we can create a more inclusive and robust capital market that supports the growth of African businesses of all sizes.
Ultimately, Africa needs to rethink its approach to capital allocation. By doing so, we can unlock the potential of businesses that are too big for microfinance but too small for institutional investment. It's a challenge that requires creativity, collaboration, and a willingness to challenge the status quo. The future of African business depends on it.


