(Senior) Performance Copywriter (all genders)

You are not a copywriter.

You're a revenue maker.

You know exactly how a funnel works, what makes a headline and why people buy.

Or just don't do it.

You have proven that your texts sell.

And you're not done with it.

We are looking for someone who not only understands direct response, but lives it: with a real hunger for performance, with creative clout and the will to deliver results! 40 h/w, Berlin hybrid or remote tasks Conversion-strong copy across all formats: landing pages, advertorials, listicles, meta ads, UGC scripts, VSLs – you know what works on which channel (meta, Google, native) and why.

Funnel ownership:

You don't think in individual texts, but in customer journeys.

From the first impression to the purchase.

You help shape the experience.

Audience instinct:

You're targeting people, not personas.

You recognize what moves an audience and hit it with your copy.

Testing and optimisation:

A/B testing is not an extra for you, but a basic attitude.

You analyse CVR, CAC, AOV and roas and draw conclusions from them.

Personal responsibility with impact:

You don't wait for briefings.

You bring ideas, implement them and measure what comes out.

At least 2 years in direct response copywriting in the DTC, e-commerce, performance marketing environment.

Demonstrable results:

You can give concrete numbers.

Campaigns you were responsible for.

Copy that converted measurably.

No portfolio without proof.