Multiplatform podcasting

As I scrolled through my feeds, I noticed a trend that's been gaining momentum: podcasts are no longer just audio content. They're now a multiplatform phenomenon, with audiences switching between audio, video, short-form content, social media, and even newsletters. This shift is not just about format; it's about building direct relationships with listeners, unencumbered by the whims of algorithm-driven platforms. The Podcast Atlas, a new research piece by Sounds Profitable, sheds light on this trend, revealing some fascinating insights.

The Podcast Atlas highlights the benefits of podcast newsletters, which create a direct, owned relationship between creators and listeners. Among newsletter subscribers, a staggering 87% said podcast newsletters led them to listen to episodes. This suggests that when creators engage with their audience through multiple platforms, they can build a loyal following that transcends the limitations of a single format. It's a strategy that's not just about reaching a wider audience but also about fostering a deeper connection with listeners.

One of the most striking findings in The Podcast Atlas is that audio and video listeners demonstrated nearly identical episode completion rates. This challenges the conventional wisdom that video content is inherently more engaging than audio. Instead, it suggests that creators can succeed in both formats, depending on their target audience and content style. This level playing field is a boon for creators, who can now experiment with different formats without worrying about sacrificing engagement.

The Podcast Atlas is more than just a research piece; it's a roadmap for the future of podcasting. Sounds Profitable's Tom Webster will be hosting a live webinar on July 1, exploring the NEW Map of Podcasting, the creator-centered universe, and how all the pieces fit together. This webinar promises to be a valuable resource for creators looking to navigate the complexities of multiplatform storytelling.

The rise of multiplatform podcasting is also driving a new era of collaboration among creators. The Podcasting Business School meet-up, for instance, offers a platform for podcasters to network and seek collaboration opportunities with other creators. This kind of community-driven approach is essential for building a sustainable and diverse podcasting ecosystem.

• The Podcast Atlas highlights the benefits of podcast newsletters, with 87% of subscribers saying they led to increased listening.
• Audio and video listeners demonstrated nearly identical episode completion rates.
• The Podcasting Business School meet-up offers a platform for podcasters to network and seek collaboration opportunities.

As I reflect on the multiplatform podcasting revolution, I'm struck by the opportunities it presents for creators. By embracing multiple formats and platforms, they can build a loyal following, experiment with different content styles, and collaborate with other creators. The future of podcasting is bright, and it's exciting to see how creators will continue to innovate and push the boundaries of what's possible.