Shoprite's Sixty60 is now a $1.6 billion digital commerce business

For Thobile Mfaco, a 32-year-old working mom from Johannesburg, Sixty60 has been a turning point. She orders groceries online through the platform, which is part of Shoprite's digital commerce business, and has her items delivered right to her doorstep. Thobile's experience is not unique - thousands of South Africans have turned to Sixty60 for their online shopping needs. But what's behind the platform's remarkable growth? As Shoprite announces that Sixty60 has generated R25.5 billion ($1.6 billion) in sales in the year ended June 2026, one thing is clear: the retailer is turning its vast physical store network into infrastructure for a rapidly expanding digital commerce business.

Shoprite's operational update reveals that Sixty60's sales grew by a staggering 34.5% during the 12 months, nearly five times faster than the retailer's core South African supermarket business, which grew 7.1% over the same period. This remarkable growth has given Sixty60 a key role in Shoprite's retail ecosystem, with its sales equivalent to almost 9.4% of the group's total reported sales. Shoprite's broader group sales increased by 7.2%, but Sixty60's growth is the standout story here. What's behind this explosive growth?

The answer lies in Shoprite's extensive physical store network. With almost 3,000 stores across South Africa, the retailer has a vast infrastructure that can support digital orders. Rather than replacing its stores with an online operation, Shoprite is using its existing network to support digital growth. This strategic move has given the retailer a significant advantage in the digital grocery market, where delivery speed and proximity to customers are critical. As Shoprite continues to expand its physical footprint, with its Supermarkets South Africa business opening a net 262 stores during the year, Sixty60's growth is likely to continue.

Sixty60's growth is not just a footnote in Shoprite's operational update. It's a reflection of the retailer's commitment to digital commerce and its willingness to adapt to changing consumer behavior. As the digital commerce landscape continues to evolve, Shoprite is positioning itself for success. The retailer's focus on keeping prices competitive in South Africa is also paying off, with Sixty60's growth happening alongside an aggressive expansion of Shoprite's physical footprint.

As Shoprite continues to grow its digital commerce business, one thing is certain: Sixty60 will play a key role in the retailer's future success. With its vast physical network and commitment to digital growth, Shoprite is well-positioned to take on the challenges of the digital commerce landscape. As a writer, I predict that Sixty60 will continue to be a major player in the South African digital commerce market, with its sales growth outpacing the broader retail industry. What's next for Shoprite's digital commerce business?

As the South African retail landscape continues to evolve, one thing is clear: Shoprite's Sixty60 is. With its $1.6 billion in sales and 34.5% growth rate, the platform is evidence of the retailer's commitment to digital commerce. As Shoprite continues to grow its digital business, the future looks bright for this South African retail giant.