Category
Creators
Creators
Inside the big business of the creator economy, with the agents making it happen
The Power Brokers of the Creator Economy Meet Raina Penchansky and Ali Berman, the co-heads of the Creators division at United Talent Agency (UTA).
Pearl Christopher·
Creators
Trenderz's Kim Tran says influencer marketing misses how Africa actually buys
Trenderz's Kim Tran: Shaking Up Africa's Influencer Marketing Scene Here's the thing: when you're living in Accra and keeping an ear to the ground, you hear whispers about the state of influencer marketing in Africa.
Pearl Christopher·
Creators
Creator Economy Hits $250B
The creator economy has surpassed $250 billion in value, with various business models emerging
Creators
Influencer Marketing Hits $40B
Influencer marketing industry to exceed $40 billion by 2026, with direct outreach on the rise
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