dripviewz

Creators Digest guide

Migrate from Substack to Beehiiv

Learn how to switch from Substack to Beehiiv without losing subscribers and grow your newsletter with our step-by-step guide and expert tips

||14 min read
Migrate from Substack to Beehiiv

As a newsletter creator, you know how important it is to have a reliable platform to reach your audience. If you're considering switching from Substack to Beehiiv, you're likely looking for more features, better pricing, or a more intuitive interface. In this guide, we'll walk you through the process of how to switch from Substack to Beehiiv, including exporting your subscribers, setting up your new account, and retaining your paid subscribers. Our unique angle focuses on minimizing disruption to your audience, ensuring you don't lose subscribers during the transition.

1. Exporting Your Substack Subscribers to a CSV File

You can export your Substack subscribers to a CSV file by following a series of steps in the Substack dashboard. To start, log in to your Substack account and navigate to the Substack dashboard, where you will find the list of your publications. Click on the publication for which you want to export subscribers.

Once you are in the publication dashboard, click on the Subscribers tab. This will take you to a page where you can view all your subscribers, including their email addresses, subscription status, and other relevant details. In the top right corner of this page, you will find an Export button. Click on this button to open the export options.

In the export options, you will be asked to choose what type of data you want to export. Select the Subscribers option, which will allow you to export a list of all your subscribers. You can also choose to export additional data, such as subscriber notes or tags.

After selecting the data you want to export, click the Export to CSV button. This will generate a CSV file containing the data you selected, which you can then download to your computer. The CSV file will contain the email addresses of your subscribers, along with other relevant details.

It is essential to note that the export process may take a few minutes, depending on the number of subscribers you have. Once the export is complete, you will receive an email with a link to download the CSV file. Open this email, click on the link, and save the CSV file to a secure location on your computer.

Open the CSV file using a spreadsheet tool like Google Sheets or Microsoft Excel to verify that the data has been exported correctly. Check that the file contains the correct email addresses and other details for your subscribers.

Now that you have exported your Substack subscribers to a CSV file, you can use this file to import your subscribers into Beehiiv. Open Beehiiv, navigate to the Import subscribers section, and follow the prompts to upload your CSV file. This will allow you to transfer your subscribers from Substack to Beehiiv, ensuring a smooth transition for your paid subscribers.

2. Setting Up Your Beehiiv Account for Newsletter Migration

To set up your Beehiiv account for a smooth newsletter migration, start by creating a new account on the Beehiiv website. Click on the Sign up button, enter your email address, and choose a strong password. Verify your email address by clicking on the link sent by Beehiiv. Once your account is verified, log in to your Beehiiv dashboard and click on the Create a newsletter button.

Enter your newsletter's basic information, including its name, description, and logo. Make sure to use a clear and recognizable name for your newsletter, as this will be the first thing your subscribers see. You can also add a custom domain to your newsletter by going to the Settings menu, then clicking on Custom domain.

Next, configure your payment gateway to ensure seamless transactions. Beehiiv supports multiple payment gateways, including Wise and Payoneer. To connect your Wise account, go to the Settings menu, then click on Payment gateways. Select Wise as your payment gateway and enter your Wise account details. If you prefer to use Payoneer, follow the same steps and select Payoneer as your payment gateway.

To set up your payment gateway, you will need to provide some basic information, such as your name, email address, and payment details. You can also set up a pricing plan for your newsletter, including the frequency of payments and the amount to be charged. For example, you can charge your subscribers $10 per month or $100 per year.

Open your Beehiiv dashboard, tap Settings, then Payment gateways, and paste your Wise or Payoneer account details. This will connect your payment gateway to your Beehiiv account, allowing you to receive payments from your subscribers. You can also customize your welcome flow by going to the Settings menu, then clicking on Welcome flow. This allows you to create a custom welcome message for your new subscribers, including a thank you note and a link to your newsletter's archive.

Some popular creators, such as Nicholas Kristof, have successfully migrated their newsletters from Substack to Beehiiv, retaining most of their paid subscribers in the process. By following these steps, you can also ensure a smooth transition for your subscribers. Take the next step by opening your Beehiiv dashboard, tapping Settings, then Newsletter settings, and reviewing your newsletter's basic information to ensure everything is in order.

3. Updating Your DNS Settings for a Smooth Transition

Updating your DNS settings is a critical step in migrating from Substack to Beehiiv, as it ensures your newsletter's domain remains the same. To start, you need to access your DNS management tool, such as Cloudflare or GoDaddy, and update the MX records to point to Beehiiv's servers. This process typically involves logging into your DNS management dashboard, selecting the domain you want to update, and then editing the MX records to include Beehiiv's mail servers.

Here are the steps to follow:
* Log into your DNS management tool and select the domain you want to update
* Edit the MX records to include Beehiiv's mail servers, which can be found in the Beehiiv dashboard under Settings: Domains
* Update the TXT records to include the SPF and DKIM records provided by Beehiiv
* Verify that the changes have been saved and propagated to the DNS servers

It's essential to note that DNS changes can take up to 48 hours to propagate, so it's crucial to make these changes well in advance of your migration. You can use tools like WhatIsMyIP or DNSChecker to verify that the changes have been propagated.

Potential pitfalls to avoid during this step include:
* Forgetting to update the MX records, which can cause email delivery issues
* Incorrectly configuring the SPF and DKIM records, which can lead to email authentication issues
* Not verifying that the DNS changes have been propagated, which can cause unexpected issues during the migration

To avoid these pitfalls, it's recommended that you use a DNS management tool that provides clear instructions and support, such as Cloudflare. Additionally, you can reach out to Beehiiv's support team for guidance on updating your DNS settings.

Open your DNS management tool, such as Cloudflare, and navigate to the DNS settings for your domain. Paste the MX records provided by Beehiiv into the DNS settings, and save the changes. Then, verify that the changes have been propagated using a tool like WhatIsMyIP. By following these steps and avoiding common pitfalls, you can ensure a smooth transition from Substack to Beehiiv and retain your paid subscribers.

4. Creating a Welcome Flow to Engage New Subscribers

Creating an effective welcome flow is crucial to engaging new subscribers and setting the tone for your newsletter. To start, log in to your Beehiiv account and navigate to the Automation tab, where you can access the workflow editor. This is where you will design your welcome flow, using a series of automated emails to introduce new subscribers to your content.

Begin by creating a new workflow, and name it something like "Welcome Sequence" or "Onboarding Flow". Then, set up a trigger that starts the workflow when a new subscriber joins your list. You can use Beehiiv's built-in triggers, such as "Subscriber added to list" or "Tag added to subscriber".

Next, add a series of actions to your workflow, such as sending a welcome email, adding a tag to the subscriber, or assigning a score. For example, your first email could be a simple introduction to your newsletter, with a brief overview of what subscribers can expect. Your second email could be a showcase of your best content, with links to popular articles or podcasts.

To make your welcome flow more engaging, use Beehiiv's conditional logic features to personalize the sequence based on subscriber behavior. For instance, if a subscriber clicks on a link in your first email, you could send them a follow-up email with more targeted content. If they don't engage with your first email, you could send them a reminder or a different type of content.

To get started with this, open Beehiiv, tap Automation, then click New Workflow, and start building your welcome flow. Use the workflow editor to design your sequence, and use the preview feature to test your emails before sending them to subscribers. You can also use Beehiiv's analytics to track the performance of your welcome flow, and make adjustments as needed. Open Beehiiv, go to the Analytics tab, and view the metrics for your welcome flow, such as open rates, click-through rates, and conversion rates.

As you set up your welcome flow, consider the example of successful newsletter creators like Glenn Greenwald, who use automated sequences to engage new subscribers and promote their content. You can also use tools like CapCut to create visually appealing emails, or Riverside.fm to record audio introductions for your welcome flow. By following these steps and using Beehiiv's automation features, you can create an effective welcome flow that engages new subscribers and sets them up for success with your newsletter.

5. Retaining Paid Subscribers Through the Transition

Retaining paid subscribers is crucial during the migration process from Substack to Beehiiv. Paid subscribers are the lifeblood of any newsletter, and losing them can have significant financial implications. To minimize the risk of losing paid subscribers, it is essential to communicate the benefits of the switch to Beehiiv. This can be done by sending a dedicated email to paid subscribers explaining the reasons behind the migration and the benefits they can expect from the new platform, such as improved content discovery or more flexible payment options.

To incentivize paid subscribers to stay, consider offering exclusive content or discounts on upcoming issues. For example, you can offer a free bonus issue or a discount on the next year's subscription. This will not only retain paid subscribers but also encourage them to invite others to join. Additionally, you can use platforms like Paystack or Flutterwave to ensure a seamless payment transition, especially for African creators. These platforms provide a secure and reliable way to process payments, making it easy for paid subscribers to continue their subscription without interruption.

Here are some steps to follow to retain paid subscribers:
* Open your email service provider, such as Mailchimp, and create a new email campaign targeting your paid subscribers.
* Clearly explain the reasons behind the migration and the benefits of the new platform.
* Offer exclusive content or discounts to incentivize paid subscribers to stay.
* Provide instructions on how to update their payment information using Paystack or Flutterwave.
* Test the email campaign to ensure that it is working correctly and make any necessary adjustments.
* Send the email campaign to your paid subscribers and monitor the response.

It is also essential to ensure that the payment transition is seamless. This can be done by setting up a new payment gateway using Paystack or Flutterwave and testing it to ensure that it is working correctly. You can also use platforms like Wise or Payoneer to facilitate international payments. By following these steps, you can minimize the risk of losing paid subscribers and ensure a successful migration from Substack to Beehiiv. Open Paystack, navigate to the Settings menu, and update your payment information to reflect the new platform.

6. Migrating Your Content from Substack to Beehiiv

Migrating your existing content from Substack to Beehiiv requires careful planning to ensure a seamless transition for your subscribers. Begin by logging into your Substack account and navigating to the Archives section, where you can export your past newsletters as HTML files. You can then use Beehiiv's import feature to upload these files and preserve your content history.

To import your archives, follow these steps:
* Log into your Beehiiv account and navigate to the Content tab
* Click on the Import button and select Substack as the import source
* Upload your exported HTML files and wait for Beehiiv to process the import
* Review your imported content to ensure it appears as expected

Next, set up your newsletter's template in Beehiiv. You can choose from a variety of pre-designed templates or create your own using Beehiiv's drag-and-drop editor. If you want to add visual elements, such as images or videos, consider using design tools like CapCut to create engaging graphics. For example, you can use CapCut to create a branded header image that matches your newsletter's tone and style.

To create a branded header image using CapCut, follow these steps:
1. Open CapCut and select the Template option
2. Choose a template that matches your newsletter's style and customize it with your branding elements
3. Export the image as a PNG file and upload it to your Beehiiv account
4. Add the image to your newsletter template and adjust the layout as needed

Once you have set up your template and imported your content, you can start creating new newsletters in Beehiiv. Open YouTube Studio, tap Channel customisation, and update your channel description with a link to your new Beehiiv newsletter. This will help direct your YouTube audience to your new newsletter and reduce subscriber disruption during the transition. By following these steps, you can ensure a smooth content migration from Substack to Beehiiv and maintain a consistent brand image across all your platforms.

7. Testing and Launching Your Beehiiv Newsletter

To ensure a seamless transition from Substack to Beehiiv, it is crucial to thoroughly test your setup before launching your newsletter. Start by sending test emails to verify that your newsletter is rendering correctly and that all links and images are displaying as expected. You can do this by creating a test list in Beehiiv and sending a sample newsletter to this list. Check the email in different clients, such as Gmail and Outlook, to ensure compatibility.

Next, test your payment flows to ensure that paid subscribers can successfully subscribe and access your content. You can use tools like Payoneer, Paystack, or Wise to simulate payments and verify that the payment process is working as expected. Make sure to test different payment scenarios, such as one-time payments and recurring subscriptions.

In addition to testing your email and payment flows, you should also verify that your DNS settings are correctly configured. You can use online tools to check your DNS settings and ensure that they are propagating correctly. This will help prevent any issues with email delivery or payment processing.

Once you have completed testing, you can launch your Beehiiv newsletter. To do this, open Beehiiv, navigate to the Newsletters tab, and click on the Create Newsletter button. Select the template you want to use and customize it as needed. Then, click on the Send button to send your newsletter to your subscribers.

After launching your newsletter, you should monitor its performance using analytics tools. You can use Beehiiv's built-in analytics to track open rates, click-through rates, and other key metrics. You can also use external tools like Google Analytics to track more detailed metrics, such as subscriber engagement and revenue. By monitoring your analytics, you can identify areas for improvement and make data-driven decisions to optimize your newsletter.

To get started with monitoring your analytics, open Beehiiv, navigate to the Analytics tab, and click on the Overview button. From here, you can view key metrics and drill down into more detailed reports. You can also set up custom analytics dashboards using tools like Google Analytics to track specific metrics that are important to your business. Open Google Analytics, navigate to the Dashboards tab, and click on the Create Dashboard button to get started.

8. Frequently asked questions

Will I lose my subscribers when switching from Substack to Beehiiv?
If done correctly, you should not lose subscribers. Export your list and import it into Beehiiv, then update your DNS settings. Communicate the change to your audience to minimize disruption.
How long does it take to migrate from Substack to Beehiiv?
The migration time can vary depending on the size of your newsletter and the complexity of your setup. However, with a step-by-step guide, you can complete the process within a few days, ensuring minimal downtime.
Can I use my existing domain with Beehiiv?
Yes, Beehiiv allows you to use your existing domain. You'll need to update your DNS settings to point to Beehiiv, ensuring your newsletter's domain remains consistent for your subscribers.
Will my paid subscribers' payments be affected during the switch?
If you follow the steps to retain paid subscribers, including setting up a seamless payment transition, your subscribers should not experience any disruptions to their payments, ensuring continuous revenue for your newsletter.
What if I encounter issues during the migration process?
Beehiiv and Substack offer support resources. You can also reach out to their customer support teams for assistance with any issues you encounter during the migration process.
Can African creators use Beehiiv with local payment gateways like Paystack or M-Pesa?
Yes, Beehiiv supports various payment gateways, including those popular in Africa like Paystack and Flutterwave, making it accessible for African creators to manage their newsletters and receive payments from local subscribers.
How does the pricing of Beehiiv compare to Substack?
Beehiiv's pricing model is competitive and offers features that may be more cost-effective for your newsletter, especially considering the Naira pricing for African creators, which can be more favorable than Substack's pricing for smaller or growing newsletters.

Switching from Substack to Beehiiv requires careful planning but offers numerous benefits, including potentially lower costs and more features tailored to your newsletter's needs. By following this guide, you can ensure a smooth transition for both you and your subscribers. Remember to test every step of the process thoroughly to avoid any issues. Tonight, start by exporting your Substack subscribers and setting up your Beehiiv account to begin your migration journey.

Start Your Migration

Get Featured

Are you a creator? Submit your profile and get featured on dripviewz.

Share with a creator