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Write a Brand Pitch Email as a Small Creator

Learn how to write a brand pitch email as a small creator and get replies with our proven template and follow-up cadence, including pricing benchmarks for nano creat

||11 min read
Write a Brand Pitch Email as a Small Creator

As a small creator, getting brand deals can be tough, especially when you're competing with bigger names. However, with the right approach, you can increase your chances of landing a deal. In this guide, we'll show you how to write a brand pitch email that gets replies, including a pitch teardown with three subject-line variants that have landed replies. You'll learn how to write a brand pitch email as a small creator, including a copy-paste template, the exact follow-up cadence, and three pricing benchmarks for nano creators. Our unique angle is a focus on actionable, real-world examples that you can apply to your own brand pitch emails, rather than just providing general advice.

1. Crafting a Compelling Subject Line with Beehiiv

Crafting a compelling subject line is crucial when it comes to writing a brand pitch email as a small creator. A well-crafted subject line can make the difference between your email being opened or ignored. To increase your chances of getting a reply, you need to make sure your subject line is personalized, attention-grabbing, and relevant to the brand.

One tool that can help you optimize your subject lines is Beehiiv. Beehiiv is an email marketing platform that provides analytics and insights to help you improve your email open rates. You can use Beehiiv to test different subject-line variants and see which one performs best. For example, you can try using the brand's name in the subject line, or highlighting your unique value proposition.

Here are three subject-line variants that have landed replies:
* Introduction to [Your Name], creator of [Your Content] loved by [Brand's Target Audience]
* Collaborating with [Brand Name] to reach [Number] of engaged fans
* Exclusive content opportunity for [Brand Name] with [Your Unique Selling Point]

These subject lines are effective because they are personalized, relevant, and attention-grabbing. They also clearly state the value proposition and show that you have done your research on the brand. To create your own subject-line variants, you can use the following steps:
1. Research the brand and its target audience
2. Identify your unique value proposition and how it aligns with the brand's goals
3. Use the brand's name and your own name in the subject line to add a personal touch
4. Keep the subject line concise and to the point, ideally under 50 characters

Open Beehiiv, go to the email builder, and start crafting your subject line. You can also use the template provided by Beehiiv to get started. Once you have crafted your subject line, you can test it using Beehiiv's analytics tool to see which variant performs best. By using the right tools and following these tips, you can increase your chances of getting a reply from the brand. Open YouTube Studio, tap Channel customisation, paste your new About text, and review your channel's branding to ensure it is consistent with your pitch email.

2. Writing a Pitch Email that Converts with CapCut

Successful pitch emails are those that clearly and concisely convey a creator's value proposition to potential brand partners. A well-crafted pitch email can be the difference between landing a lucrative sponsorship deal and being ignored. To write a pitch email that converts, start by using a clear and concise introduction that establishes your credibility and relevance to the brand. For example, if you are a beauty creator who uses CapCut to edit your videos, you could introduce yourself by mentioning your experience with the platform and your audience demographics.

When it comes to the body of the email, a strong value proposition is key. This is where you explain how partnering with you can benefit the brand. Be specific about what you can offer, such as sponsored content, product reviews, or social media shoutouts. Use tools like CapCut to create engaging visuals that support your pitch, such as a screenshot of your YouTube Studio analytics or a video showcasing your content creation skills. You can also use Riverside.fm to record a professional-sounding voiceover for your pitch video.

Here is a copy-paste template for a pitch email that has been proven to convert:
* Introduction: Briefly introduce yourself and establish your credibility
* Value proposition: Explain how partnering with you can benefit the brand
* Call-to-action: Clearly state what you are asking the brand to do, such as scheduling a call to discuss further
* Closing: Thank the brand for considering your pitch and include your contact information

To increase the effectiveness of your pitch email, use a tool like Beehiiv to research the brand's email open rates and tailor your subject line accordingly. You can also use a tool like Substack to create a newsletter that showcases your content and sends it directly to the brand's inbox. Open CapCut, create a new project, and design a visually appealing graphic that highlights your unique selling points. Then, open YouTube Studio, tap Channel customisation, paste your new About text, and make sure your channel information is up-to-date and professional.

In terms of pricing, nano creators can expect to charge anywhere from $100 to $500 per sponsored post, depending on their audience size and engagement. For example, a creator with 1,000 followers on TikTok Creator Marketplace may charge $100 per post, while a creator with 10,000 followers on Spotify for Podcasters may charge $500 per post. Use a tool like Payoneer or Wise to receive payments from brands and track your earnings. By following these steps and using the right tools, you can create a pitch email that converts and helps you land your first brand deal.

3. Pricing Your Services as a Nano Creator with Wise

Pricing your services as a nano creator is crucial to ensuring you get paid fairly for your work. To start, consider your costs, target audience, and the value you bring to the brand. For example, if you're a TikTok creator with 10,000 followers, your costs may include the time spent creating content, editing with CapCut, and engaging with your audience. Your target audience may be fashion or beauty brands, and the value you bring is your unique perspective and creative content.

When determining your pricing, consider the following benchmarks:
* $100 to $500 per sponsored post for nano creators with 1,000 to 10,000 followers
* $500 to $2,000 per sponsored post for nano creators with 10,000 to 100,000 followers
* $2,000 to $5,000 per sponsored post for nano creators with 100,000 to 1 million followers

To manage your finances and get paid by brands, use tools like Wise, which offers low fees and competitive exchange rates. You can also use Payoneer or Paystack to receive payments from brands. To get started with Wise, open the Wise website, tap on the "Sign up" button, and follow the prompts to create an account.

Once you have your pricing in place, you can use a copy-paste template to pitch your services to brands. For example:
* Introduction: Introduce yourself and your brand, and explain why you're a good fit for the brand
* Services: List the services you offer, such as sponsored posts, product reviews, or giveaways
* Pricing: Include your pricing benchmarks and explain why you're worth the investment
* Call to action: Include a call to action, such as scheduling a call to discuss further

When following up with brands, use a cadence of 3 to 5 emails, spaced out over 2 to 3 weeks. For example, you can send an initial email, followed by a follow-up email 3 days later, and then a final follow-up email 7 days after that. Use tools like Beehiiv to track your emails and see who's opening and responding to your messages.

By considering your costs, target audience, and the value you bring to the brand, you can determine a fair price for your services. Use tools like Wise to manage your finances and get paid by brands, and use a copy-paste template to pitch your services. Open Wise, tap on the "Get started" button, and follow the prompts to create an account and start getting paid by brands.

4. Personalizing Your Pitch with Riverside.fm

Personalizing your pitch is crucial to standing out as a small creator and increasing the chances of landing a brand deal. To create a personalized and engaging pitch, you need to have a clear understanding of the brand's needs and goals. This can be achieved by researching the brand's content and marketing strategy, as well as their target audience. For example, if you're pitching to a fashion brand, you can use tools like Riverside.fm to record a personalized video showcasing your understanding of their brand aesthetic and how your content can help them reach their target audience.

To get started, open Riverside.fm and create a new project, then select the "Record a Video" option and choose the brand's logo or a relevant image as the background. This will help you create a professional and personalized video that showcases your creativity and attention to detail. Next, script out a clear and concise message that speaks to the brand's needs and goals, and highlights your unique value proposition. For instance, you can mention how your content has helped similar brands increase their engagement by a certain percentage, or how your audience demographics align with their target market.

When writing your pitch email, make sure to include the following key elements:
* A brief introduction that highlights your understanding of the brand's needs and goals
* A clear and concise value proposition that speaks to those needs
* A link to your personalized video or a relevant portfolio piece
* A call-to-action that encourages the brand to respond or schedule a call

Using tools like Riverside.fm can also help you create a tailored pitch that resonates with the brand's tone and style. For example, you can use Riverside.fm's editing features to add captions or subtitles to your video, making it more accessible and engaging for the brand's team. Additionally, you can use the tool's analytics feature to track the performance of your video and adjust your pitch accordingly.

To take action, open your email client and start drafting your pitch email, then open Riverside.fm and start recording your personalized video. Paste the link to your video in your email and send it to the brand, then follow up with a second email after 3-5 business days if you don't receive a response. By personalizing your pitch and using tools like Riverside.fm, you can increase your chances of landing a brand deal and growing your business as a small creator.

5. Frequently asked questions

What is the best subject line for a brand pitch email
The best subject line for a brand pitch email is one that is personalized and attention-grabbing. Use the brand's name and your own unique value proposition to make your subject line stand out. For example, 'Collaboration Opportunity for [Brand Name]' or 'Exclusive Offer for [Brand Name]'.
How long should a brand pitch email be
A brand pitch email should be concise and to the point, ideally no more than 100-150 words. Use a clear and concise introduction, a strong value proposition, and a call-to-action to make your pitch email effective.
What is the best follow-up cadence for a brand pitch email
The best follow-up cadence for a brand pitch email is to send a follow-up email 3-5 days after the initial email, and then another follow-up email 7-10 days after that. Be persistent but not pushy, and use follow-up emails to build a relationship with the brand.
How do I price my services as a nano creator
To price your services as a nano creator, consider your costs, target audience, and the value you bring to the brand. Use pricing benchmarks such as $100-$500 per sponsored post, $500-$1000 per video, or $1000-$2000 per long-term partnership. Use tools like Wise to manage your finances and get paid by brands.
What are some common mistakes to avoid in a brand pitch email
Common mistakes to avoid in a brand pitch email include being too pushy or aggressive, not personalizing the email, and not including a clear call-to-action. Also, avoid using generic templates and make sure to proofread your email for grammar and spelling errors.
How do I measure the success of my brand pitch email
To measure the success of your brand pitch email, track your open rates, click-through rates, and response rates. Use tools like YouTube Studio to track your analytics and adjust your pitch email accordingly. Also, use data to inform your future pitch emails and make adjustments as needed.
Can I use a template for my brand pitch email
Yes, you can use a template for your brand pitch email, but make sure to personalize it and tailor it to the brand and your unique value proposition. Use a template as a starting point, but add your own voice and style to make it stand out.
How do I get paid by brands as a small creator
To get paid by brands as a small creator, use tools like Payoneer or Wise to manage your payments and invoices. Make sure to include a clear call-to-action in your pitch email, such as a link to your payment terms or a request for a meeting to discuss payment. Also, be clear about your pricing and payment terms to avoid any confusion.
What are some tools I can use to create a brand pitch email
Some tools you can use to create a brand pitch email include Beehiiv for subject line optimization, CapCut for creating engaging visuals, and Riverside.fm for creating a personalized and engaging pitch. Also, use tools like YouTube Studio to track your analytics and adjust your pitch email accordingly.
How do I stay organized and manage multiple brand pitch emails
To stay organized and manage multiple brand pitch emails, use tools like TikTok Creator Marketplace to streamline your pitch email process. Create a spreadsheet to track your emails and follow-ups, and set reminders to ensure you don't miss any deadlines. Also, use a project management tool to keep all your pitch emails and follow-ups in one place.

Writing a brand pitch email that gets replies as a small creator requires a combination of personalization, a strong value proposition, and a clear call-to-action. By following the steps outlined in this guide, you can increase your chances of landing a brand deal and growing your influence as a creator. Remember to stay organized, be persistent, and always be looking for ways to improve your pitch email. Tonight, take the first step and start crafting your own brand pitch email using the template and tips provided in this guide.

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