Data Analyst (m/w/d)

Via the position of Data Analyst, you will form an important interface between sales, marketing and product development.

The focus of your work is on the analysis of internal sales data as well as external market, competition and trade data.

You bring together different data sources, identify relevant developments and prepare your findings in a comprehensible way for the departments involved.

From your analyses, you derive concrete recommendations for action for products, ranges, sales modules and product launches.

Based on your findings, you will support the data-based development and continuous optimisation of our sales modules.

In doing so, you take into account the performance of individual products and product groups, current market and consumer trends as well as the requirements of our customers and sales channels.

In addition, you will accompany product launches from an analytical perspective – from evaluating the market potential to defining suitable key figures to monitoring success after the market launch.

Tasks Data analysis and data preparation Analysis of internal sales, sales and turnover data Evaluation of external market, competition and trade data, for example from Nielsen Combining and processing data from different internal and external sources Analysis of the performance of individual products, product groups, customers, sales channels and sales modules Investigation of comparison of own product and range performance with external market data Evaluation of the positioning of individual products and product groups in the market Derivation of impulses for the further development of products, ranges and sales modules Early recognition of relevant changes in market and customer behaviour Analytical support of product launches Analysis of market, sales and competition data as the basis for planned product launches Evaluation of market potential, target groups and relevant sales channels Support in the definition of measurable goals and suitable success metrics Creation of analyses and decision templates for the participating departments Data-based evaluation of the positioning and classification of new products Support in the integration of new products into existing or newly developed sales modules Analysis of product performance after the market launch Comparison of the actual development with the previously defined goals Identification of deviations and derivation of suitable optimisation measures Creation of regular evaluations for the development of newly introduced products Qualification Your profile Completed studies or a comparable training, for example in the areas of data analytics, economics, statistics, business administration, controlling or marketing Relevant professional experience in data analysis, in the field