Senior Performance Marketer (m/w/d)

Elektrovorteil is one of the leading platforms in the German GHG quota market.

We enable electric car drivers to submit their GHG premium quickly and easily – completely digitally.

Our goal: significant growth through data-driven, cross-channel performance marketing.

You build our performance marketing professionally from the ground up – with real ownership and direct impact on business growth.

You work closely with the management and actively shape the entire growth strategy.

Tasks Tracking & Infrastructure Establishment and operation of a server-side tracking setup (sGTM) Further development of the GA4 implementation including complete event tracking and conversion measurement Ensuring clean, privacy-compliant data pipelines as the basis for all marketing decisions Paid Media – Planning & implementation Self-responsible establishment and operation of paid channels along the entire funnel (TOFU / MOFU / BOFU) Cross-channel management of search, social, display, native, programmatic, audio and other paid channels Retargeting strategies across multiple networks and time windows Budget allocation and continuous optimization according to CAC, roas and Conversion Rate Controlling & Reporting Establishment of a central, cloud-based marketing dashboard Weekly reporting on a daily basis per traffic source KPI definition and monitoring at business, performance and growth level (LTV,