Kelly Rowland looking for 'an artist that makes you feel something' on The Voice

Here's the thing: Kelly Rowland is looking for more than just a pretty voice on The Voice UK. The 45-year-old former Destiny's Child singer wants contestants who can move audiences, make them feel something real. She's not here to judge just the technicalities of singing; she's here to connect with the person behind the performance.

Kelly Rowland is set to replace LeAnn Rimes as a coach on The Voice UK. This isn't her first rodeo, she's previously appeared on the Australian version of the show between 2017 and 2020. Rowland says she's attracted to the UK edition because of the strong musical relationship between the British and American music industries. It's a two-way exchange, with British radio DJs championing African and American sounds, and vice versa. "I love discovering somebody who walks on to that stage without anybody knowing their name and leaves with the whole room knowing exactly who they are," she said.

So, what makes a great artist in Rowland's eyes? It's not about having the perfect voice. It's about having a voice that resonates, that makes you feel something. "I'm looking for an artist that makes you feel something," she said. "There's already so much negativity in the world so if I can be somebody who makes the contestants feel stronger, more confident and seen, that's what I want to do." That's a refreshing take on what makes a great artist, one that goes beyond just technical skill.

Rowland is a big fan of British music, and she's not afraid to say why. "British artists are not afraid to mix influences," she said. "They have a strong tradition of storytelling and musicality." That's a key part of what makes British music so special, the willingness to experiment and push boundaries. Rowland is excited to see what this season's contestants bring to the table.

This season of The Voice UK is shaking things up with the introduction of the rewind button. Coaches will have one chance to change their mind about an act who has left the stage without a single chair turn. If they think they've made a mistake, they can press rewind, bring the act back, and offer them a place on their team. It's a new twist that's sure to add some drama to the competition.

Emma Willis, who will host the upcoming season of Strictly Come Dancing, is also returning to The Voice UK this season. With Rowland and Willis on board, this season is shaping up to be one to watch.

Here's the thing: Kelly Rowland is looking for more than just a pretty voice on The Voice UK. She's looking for artists who can move audiences, make them feel something real. With her guidance and support, this season's contestants are in good hands. Bring it on.