Growth Manager - Short-Form Content (Instagram & TikTok)
XO Group GmbH
About this role
We are XO, a creator management agency.
As a growth manager, you take on the short-form strategy of 2-4 creators from A to Z: scripts, shot lists, feedback to creators and editors, and constant testing until the numbers are right.
Your only real goal:
Views that become real reach.
Analyze viral short-form videos, understand why they worked, and adapt it for our creators.
Write scripts and shot lists that your creators will then record.
Give you precise feedback on what was good, what wasn't, what needs to change.
Editors and posters.
You own the result, they execute.
Analyze every post: why this hit, why this flopped, what are we betting on this week.
Test bold ideas quickly, throw away what doesn't work, scale what works.
Qualification This is not a 9-to-5.
If a reel goes viral on Sunday night, it's your turn.
If an account is suspended at 10pm during the week, you'll take care of it.
The weekend is usually free, but with emergencies you jump in, no discussion.
If that puts you off, the job isn't for you.
want: obsession with short form.
You voluntarily watch TikTok and Reels for hours every day and can explain why a video works.
You're not just learning this, you're already living it.
Ownership mentality.
You treat your creators' accounts like your own business.
No excuses, no "the editor has not
Skills & tags
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